One day in early June of 1992, a group of executives from Electronic Arts visited Origin Systems’s headquarters in Austin, Texas. If they had come from any other company, the rank and file at Origin might not have paid them much attention. As it was, though, the visit felt a […]
The Lost Files of Sherlock Holmes
In 1989, Trip Hawkins reluctantly decided to shift Electronic Arts’s strategic focus from home computers to videogame consoles, thereby to “reach millions of customers.” That decision was reaching fruition by 1992. For the first time that year, EA’s console games outsold those they published for personal computers. The whole image […]
Whither the Software Artist? (or, How Trip Hawkins Learned to Stop Worrying and Love the Consoles)
One of the places we ran the “Can a computer make you cry?” [advertisement] was in Scientific American. Scientific American readers weren’t even playing videogames. Why the hell are you wasting any of this really expensive advertising? You’re competing with BMW for that ad. — Trip Hawkins (EA Employee #1) […]